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Look of the Week: Kendrick Lamar’s Super Bowl pants signal the return of flares
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This year’s Super Bowl halftime show was hardly a fashion extravaganza, with headliner Kendrick Lamar keeping things simple in a backwards cap and motorbike-style varsity jacket, which he kept on throughout.

And without the costume-change roulette we’ve come to expect of halftime shows, the internet fixated on one item in particular: his jeans.

While not quite the bell-bottoms of decades past (the 1970s and the 2000s, specifically), the Compton-born rapper’s washed denim pants flared out at the knee and dragged beneath his heels along the stage at Caesars Superdrome in New Orleans. His silhouette stood in stark contrast to that of record producer Mustard, who made a brief cameo in a pair of outsized jeans straight from the West Coast hip-hop playbook.
Opinions were, as ever, divided on social media. Some users described Lamar’s flares as “women’s jeans” and “Hannah Montana pants,” earning him comparisons to everyone from Jennifer Aniston to country singer Lainey Wilson. Others joked that their moms were looking for a similar pair or that they nodded to millennials, for whom flares were a teenage staple.

But those suggesting his style was outdated, or gender-inappropriate, may not have been paying attention to the recent resurgence of flares — in both womenswear and menswear. After all, Lamar’s jeans were designed by one of the most influential figures in modern fashion, Celine’s former creative director Hedi Slimane, before he departed the French label in October.

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Cute baby animals bring visitors to zoos and aquariums. What happens when they grow up?
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One of the best things that can happen to a zoo or aquarium is for one of their resident animals to go viral.

Just look at the multi-hour-long lines to see Moo Deng, a pygmy hippo in Thailand who has become an internet sensation following her July 2024 birth. The sassy animal is now a full-on brand, with Khao Kheow Open Zoo selling Moo Deng merchandise and even releasing a single “by” the hippo in multiple languages.

Meanwhile, Pesto — a baby king penguin who was eating more fish than his parents by the time he was a few weeks old — is also an online celebrity, with human stars like Olivia Rodrigo and Katy Perry stopping by to meet him.

But what happens when these cute animals become, well, less cute? The Sea Life Melbourne aquarium has already been planning for the next phase of Pesto’s life — and answering questions from the public about his changing appearance.

It’s normal for king penguins to lose their feathers by the time they’re about a year old and become confident swimmers. As a result, a spokesperson for the aquarium says, guests have started asking why Pesto looks different — or why they can’t find him at all.

“We are getting a few guests thinking we have moved him off display completely,” says the spokesperson. “Most of the team’s time is spent pointing him out to guests because he looks so different now.”
The bottom line is that cute baby animals make money.

Admission tickets are only the beginning. Many zoos and aquariums offer special “behind the scenes” or “zookeeper for a day” packages at much higher prices. At Sea Life Melbourne, standard entry tickets for adults start at $51, while the Penguin Passport — which include a 45-minute tour of the birds’ area and a look at how their food is prepared — is $199.

The real jackpot, though, is merchandise. Stuffed animals, T-shirts, fridge magnets, keychains, kids’ books and other branded products are a major way for zoos and aquariums to make money.

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